I Did Avengers Damage Control – The New Marvel VR Experience
Disclosure: I was invited to experience a press preview of Avengers Damage Control. All thoughts and opinions are my own.
The Marvel Cinematic Universe (MCU) has proven time and again to be a franchise to be reckoned with. The most recent films Avengers: Endgame and Spider-Man: Far From Home dominated the summer box office this year, leaving many in rapt anticipation for the beginning of “Phase Four” of the continuing stories, both on the big screen and through the all-new Disney+ streaming service. In addition, next year will also see the opening of the Avengers Campus in Disney California Adventure, giving guests the ability to experience the super world of Earth’s Mightiest Heroes firsthand. Before the new land opens, however, guests around the country will be able to suit up and fight alongside Avengers in an experience that transcends traditional theme park boundaries. In Avengers: Damage Control, the latest virtual reality experience from ILMxLAB, the MCU comes alive for a limited run at participating The VOID locations starting October 18!
You’ll be recruited by Shuri, the tech-whiz sister of Black Panther, to test out new suits combining Wakanda and Stark technology. But when a sudden enemy emerges, you’ll be swiftly called into action to fight alongside other heroes such as Doctor Strange, Ant-Man, and the Wasp as you explore many different locations throughout the MCU. The completely immersive experience plants you right into an MCU film as you interact with your favorite characters, with many actors reprising their roles, such as Letitia Wright (Shuri), Benedict Cumberbatch (Doctor Strange), Paul Rudd (Ant-Man) and Evangeline Lily (The Wasp).
I had the opportunity to experience Avengers: Damage Control last week, and it was actually my first VR experience ever. Not being a huge video game buff, I was nervous I would do poorly at it, or it just wouldn’t be my cup of tea. However, when I stepped into the first room and saw the intro with Letitia Wright talking to us how she is using Stark tech to create new suits and we will be testing them out, I immediately felt immersed. The Avengers get very up close to you, primarily Dr. Strange (actually played by Benedict Cumberbatch).
The moment where I really thought “okay, this is pure magic” was when we are in Dr. Strange’s Sanctum Sanctorum and there was a staircase with banister. I felt a little unsteady (first time VR walker here) and reached out for the banister, not actually expecting something to be there, but there was actually a physical banister! Such a small thing, but it really opened my eyes to the amount of detail poured into this experience to make it feel real. I got very into the experience, feeling like I was truly transported, and getting into the action of it. Another thing I appreciated? Even though we are battling, it felt fun and magical rather than stressful. I left completely pumped to do a VR experience again – I am already looking into planning a visit to The VOID so my husband and I can do Avengers: Damage Control together!
Fans of The VOID will remember previous experiences from ILMxLAB such as the wildly popular Star Wars: Secrets of the Empire and Ralph Breaks VR. Combining real world props, sets, and physical effects (like heat and wind effects), the Marvel Universe is literally at your fingertips, creating a virtual reality like has never been possible before. “The opportunity to bring such a beloved universe alive through immersive storytelling has been a once-in-a-lifetime opportunity,” said Shereif Fattouh, Senior Producer, ILMxLAB. “Avengers: Damage Control lets you feel what it’s like to shoot repulsor blasts with your own two hands, suited up in Shuri’s latest technology. This original adventure allows you to go beyond the screen, and become a character in the story itself.”
Starting October 18, the experience goes live at select The VOID locations, including in New York City, Atlanta, Santa Monica, and of course, Downtown Disney District in Anaheim, CA.